New course for entrepreneurs
Create a Suite of Brand-Centric Digital Products & Services
Using Claude AI
A live, six-session course for entrepreneurs who are done waiting on developers, designers, and someday.
Start the onboarding assessmentSeven minutes. It measures where you're starting from and hands you a readout that begins the seat confirmation process.
A build site, not a lecture hall
Most AI courses hand you slides about prompts and send you home to figure out the rest. This one doesn't. In every module you use Claude to build a real asset that carries your brand: ebooks, workbooks, offers, landing pages, interactive tools, even games. Then you go where most AI courses never do: into your own code, changing headlines, prices, and colors yourself.
No tech background is required, because the first thing we retire is the belief that you're not a tech person. That sentence is a cognition, not a fact, and cognitions can be restructured. Everything I teach in this course is something I've already built for my own brands. You'll be doing the same for yours, live, with me in the room.
This course is for you if you run a business, or you're building one, and you want digital assets you own and control. It isn't for you if you collect courses the way some people collect gym memberships. Every module ends with something shipped, and I'll expect yours.
Sequenced the way behavior actually changes
The six modules follow graded exposure, the same principle I use in cognitive-behavioral coaching. Each module raises the technical demand exactly one notch, immediately after a win. You never face a challenge you haven't already been prepared for, and you never coast, because the next build is always slightly bigger than the last one. By the end, the thing that used to intimidate you is just Tuesday.
The six modules
Module 1
Reframe and Fundamentals
We dismantle "I'm not a tech person" first, because that belief, not the technology, is what's kept you on the sidelines. Then prompting, context, iteration, and artifacts. You build something in the first session. Not learn about building. Build.
You leave with: your first Claude-built asset, made live in session one.
Module 2
Products and Services
Ebooks, workbooks, lead magnets, offers, sales copy, and client deliverables. Revenue relevance comes first, so the earliest builds are the ones your business can use immediately.
You leave with: a finished digital product carrying your brand.
Module 3
Your First HTML Page
A landing page or a simple tool for your brand, created by you as a working file. This is the module where the word "code" stops being someone else's territory.
You leave with: a page you created, in a file you own.
Module 4
Manual Code Edits
You open the code of the page you just built and change your own headlines, prices, and colors. No developer. No re-prompting dependence. This is the module most AI courses skip, and it's the one that makes you independent.
You leave with: the ability to update your own pages, on your own, for good.
Module 5
Games and Interactive Tools
Quizzes, calculators, and games that generate leads and engagement for your brand. Interactive assets collect attention while you sleep, and you'll build one that fits your audience.
You leave with: an interactive tool that works your brand around the clock.
Module 6
Publish and Deploy
You embed your work on your own website, learn your hosting options, and ship one live asset publicly as your capstone. Shipping in front of people is the final rep, and it's non-negotiable.
You leave with: a live asset on your website and the habit of shipping.
What you'll have when it's over
A suite of digital products and services with your name and your brand on them: a sellable product, a landing page, an interactive tool, and a shipped capstone, plus the skill that outlasts all of them, which is knowing how to open the code and make it say what you want. You finish with assets, not a folder of notes.
The proof is the page you're reading. This page, and the assessment it links to, were built with Claude. That's not a pitch. That's the syllabus.
How to get in
The course launches in October and lives inside the Re-Engineered Minds community. Session 1 is capped at five seats, because I put real hours into the people in that room and I expect them matched. The door in is the onboarding assessment: seven minutes, nothing stored online, and at the end it hands you a readout of your tech comfort, brand clarity, capacity, and the beliefs you're carrying in. Sending me that readout is what starts your confirmation.
The clock on Session 1 seats is already running.
Questions worth answering
Do I need a tech background?
No. The course assumes none and is sequenced so the technical demand rises one notch at a time, always right after a win. The only requirement is that you do the builds.
What do I need to participate?
A computer, an internet connection, and a Claude account. If you have a website, bring it. If you don't, Module 3 is where you'll decide on a home for one.
What if I miss a live session?
Sessions are recorded, but the five Session 1 seats are committed to live attendance, and the build between sessions is due either way. This course is built around doing, and recordings don't do.
Where does the course happen?
Inside the Re-Engineered Minds community, where the sessions, the builds, and the accountability all live in one place.